For the strategic use of new media


Some Useful Social Media Applications

Posted: July 22, 2014 at 8:39 pm

Below are applications that can boost your social media experience. Some of them work with a number of  social media platforms such as, twitter, Facebook, YouTube, Instagram, Fliker, Google+ and others. However, this is not a comprehensive list of social media applications. We will be discussing others in future posts. 1. Storify: can curate stories using content from Twitter, […]

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Measuring Impact: social media analytics and real-time tracking of online campaigns

Posted: July 22, 2014 at 1:22 pm

Private sector enterprises, governments and nonprofits are starting to realize that their interactions on social media platforms generates a lot of useful data. This data can tell volumes about supporters, clients, investors and constituents; but only if it is centralized, organized and visualized to inform decision-making. There are many easy to use social media analytical […]

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Why do I need Twitter if I have Facebook? Social Graph Vs Interest Graph

Posted: July 17, 2014 at 11:09 pm   /   Guide, Guide, Guide

Many of you might be thinking, “why should I bother with twitter when I have Facebook”?  Here we will tell you why, and point out the differences between twitter and Facebook. Although Facebook in the last few years has copied some features from twitter, such as allowing the use of hashtags and introducing a “follow” […]

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What Sudanese Activists are Learning from Campaigns for Political Detainees

Posted: July 17, 2014 at 10:02 pm

The success of the campaign to free Nuba Mountains’ political detainee, Jalila Khamis was not unique. The experience of Sudan’s civil society and youth movements who have campaigned tirelessly for detainees, since 2009, shows that there are a few key elements of success such as: The more visibility the better. Keeping the story of a detainee […]

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Lessons from the Digital Campaign for Nuba Mountains Detainee Jalila Khamis

Posted: July 15, 2014 at 8:51 pm   /   Case Studies, Case Studies, Case Studies

Between mid-March 2012 and January 2013, Jalila Khamis (a teacher and mother of five) was Sudan’s most prominent female political detainee from the Nuba Mountains. She was kidnapped, by Sudanese national security agents, from her house in the early hours of March 16, 2012 in her night gown; and imprisoned for nine months–without charges. Jalila’s […]

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Citizen Journalism During Iran’s “Green Revolution”

Posted: July 15, 2014 at 6:42 pm

[Image: A supporter of defeated Iranian presidential candidate Mir Hossein Mousavi during riots in Tehran on June 13, 2009. OLIVIER LABAN-MATTEI/AFP/Getty Images] If there was one event that forecasted the Arab Spring, then it must have been Iran’s “Green Revolution” in 2009. This case study looks at the the Iranian “Green Revolution” and the use of Twitter, […]

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Interview with Sudanese Cartoonist Khalid Al Baih

Posted: July 9, 2014 at 10:46 am   /   Featured, Featured, Featured, Interviews

Khalid Al Baih is best known for his political satire cartoons (dubbed Khartoons), which are one of the freshest and most talented artistic commentaries on Sudanese and Middle Eastern politics; mostly circulated on the internet and social media platforms. Khalid shot to prominence in 2011 at the height of the revolutions in the Arab world often referred to as the “Arab Spring”. His political cartoons resonated with protesters in Tahrir square, predicted the evolution of the protest movement in the region and thoroughly followed the events in the region, including in his native Sudan. To reach a global audience Khalid mainly used social media platforms such as facebook, twitter, tumblr, flicker and instagram.

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A Brief Introduction to Twitter

Posted: July 8, 2014 at 9:25 pm

Many of you have asked us about Twitter, hence this post is dedicated to demystifying Twitter in the hope that more of you will soon be active Twitter users. This is particularly important for the journalists and digital campaigners amongst you. We will begin with an introduction to the micro-blogging social media platform, Twitter. The uses of Twitter […]

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How to Organize a Social Media Advocacy Campaign

Posted: July 7, 2014 at 9:20 am   /   النشاط الرقمي, النشاط الرقمي, النشاط الرقمي

In this post we will take you through a step-by-step interactive presentation on how to organize a successful social media advocacy campaign. You can follow those steps through the interactive presentation below or by reading the text blow the presentation. Below are the steps that we recommend you follow when you are planning a social media […]

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