For the strategic use of new media

Uncategorized

Why do I need Twitter if I have Facebook? Social Graph Vs Interest Graph

Posted: July 17, 2014 at 11:09 pm   /   by   /   comments (0)

Many of you might be thinking, “why should I bother with twitter when I have Facebook”?  Here we will tell you why, and point out the differences between twitter and Facebook.

Twitter is about building a “community of interest” (what is referred to as the interest graph), as opposed to maintaining contact with an existing community of friends, family and acquaintances (the social graph, or a detailed map of personal relationships).

Although Facebook in the last few years has copied some features from twitter, such as allowing the use of hashtags and introducing a “follow” button, where you can follow those who are not your “friends”; twitter still remains fundamentally different from Facebook. The main difference being that twitter is about building a “community of interest” (what is referred to as the interest graph), as opposed to maintaining contact with an existing community of friends, family and acquaintances (the social graph, or a detailed map of personal relationships).

Digging deeper, here is what twitter’s interest graph implies:

  • allows one-way following as opposed to two-way friending: you can follow and interact with anyone, be it a journalist, a politician or a celebrity.
  • builds a network around shared interests and not personal relationships: and you can have many areas of interest.
  • is public by default not automatically private: tweets are public unless they are sent to someone’s inbox; in that case that person has to follow you back.
  • it’s about what you want to be and not what you were.

This makes twitter ideal for advocacy because it implies that getting the attention of international journalists, TV stations and global communities who care about the same issues, is very possible as long as credible content and information is communicated to get their attention and build their trust.

Difference-between-social-and-interest-graphs

Comments

comments